Struggling with Your Google Ads Suspension?

Are you losing money every day your ads are offline?

Did you try creating another account — and got suspended again?

Do you feel like you’re beating your head against a brick wall?

Do you need to get your Google Ads account back online ASAP?

A business migrates its website to a new domain and redirects its old domain to the new site but does not remove ads from its account that point to the previous domain period. 

Companies creating a new Google Ads account or hiring an agency to do so without realizing that there is already an existing Google Ads account for their business/website. 

Creating multiple Google Ads account when you already have a suspended account. 

Using a redirect on the landing page in your ads or having malicious links on your website (e.g. after a hack). 

Some examples we’ve seen of this are:

Violating this policy is what Google calls an “egregious” violation. That means it’s even harder to come back from a Circumventing Systems policy suspension than from other “non-egregious” violations. However, this type of suspension certainly isn’t impossible to recover from.

If you’re flagged for this policy, Google is essentially saying that you are trying to trick users and/or get around Google’s systems.

It’s not hard to unintentionally and unknowingly violate this policy. 

Why is My Account Suspended for Circumventing Systems

Utilize third-party scanning tools to look for malicious or outdated software, broken links, and redirects.

Make sure that your website clearly describes your business model and communicates your business relationships. 

If your account has been compromised, take the necessary steps to report this to Google and clean up the damages done in the account before you appeal your case. 

Search your personal and business email addresses to locate any additional accounts. You may have multiple accounts flying under the radar with business information that matches your suspended account. 

Does Your Google Ads Account Need to Be Verified? We Can Help.

Don’t let Google's complicated processes cost you valuable time and money — let the experts guide you every step of the way.

Advertiser Verification

Think of this as a basic ID check for Google Ads or how social media platforms verify users with a blue checkmark by their names. For this, you'll provide essential information about yourself and your business, including:

•  Your name, contact details, and business location: Establish your identity and physical presence.

• Your industry: Categorizes your business for Google's verification process.

• Government-issued photo ID: (For individuals or unregistered businesses) Verifies your identity.

• Business registration documentation: (For organizations) Confirms your business legitimacy.

When is it required?
Everyone will eventually need this verification. However, you might be prompted sooner if:

• You target brand-related queries or industries susceptible to scams (travel, finance, etc.).

• Your ad content appears unclear or potentially misleading.
  You've violated Google Ads policies and need to appeal an account suspension.
  

  
  

Want to know more? Check out our video on Advertiser Verification

Business Operations Verification

This is a type of additional verification that Google requires from some advertisers. This delves deeper into your business practices, verifying aspects like:

• Your business model: Are you a reseller, affiliate, or direct provider
• Product/service offerings: What exactly do you offer?
• Business practices and compliance: Do you operate legally and ethically?
• Relationships with advertised brands or third parties: Who's involved in your business activities?

When is it required?
Google might select you for Business Operations Verification based on several factors:

• Industry or Product Type: Businesses in high-risk industries like healthcare, financial services, or weight loss supplements are more likely to be flagged for verification

• Location: Businesses in regions prone to online fraud or regulatory scrutiny may be selected more frequently.

• Suspicious Activity: Unusual account behavior, like sudden ad spend changes, multiple logins, or a spike in ad disapprovals, can trigger verification.

• New or Unverified Accounts: New or unverified businesses may need to complete verification before running ads, especially in sensitive categories.
  

Advanced Verification

This is the most rigorous level of verification and is mandatory for specific industries like local services. It aims to prevent unauthorized businesses from advertising. Here is what advanced verification may require:

• Detailed documentation: Submit documents like business licenses, registrations, and operating procedures.
• Video call: Verify your business location and legitimacy through a real-time call.

When is it required?
This is mandatory for specific industries such as:

• Locksmiths and garage door services in the US and Canada.
  
• Local Services advertisers in particular categories.

StubGroup has successfully helped many clients through the Advanced Verification process. However, if you’ve previously failed verification, it may take longer to complete as their is a waiting period before you can reapply.

If you’re just exploring information about Advanced Verification and haven’t yet attempted it, we recommend working with a professional compliance team to guide you through the process and improve your chances of success the first time around!